Generative engine optimisation: get cited by ChatGPT, Perplexity and AI Overviews.
GEO is the work of making AI answer engines name your brand when a buyer asks. We measure how they see you today, then change the evidence, structure and authority until they cite you.
What GEO changes on your site
- Front-loaded factsEvery important page answers its question in the first two sentences, in words a model can quote: who, what, where, how much, since when.
- First-party numbers and proofMeasured results, prices, timelines and named processes replace adjectives. Models cite specifics and skip “world-class” claims.
- Entity and schema workOrganization, Service, Product, Person, FAQPage and HowTo schema, consistent names and addresses everywhere, so the engines know exactly which entity you are.
- Question coverageThe exact questions your buyers ask, each answered on a page the engine can find, including the follow-up questions the engines ask themselves through query fan-out.
- Third-party authorityReviews, directory listings, press and expert mentions surfaced on your pages and earned off them, because engines weigh what others say about you.
- Crawlability for AI botsrobots.txt rules for GPTBot, PerplexityBot, Google-Extended and friends set deliberately, fast rendering, and content that does not hide behind scripts.
Case study
AI search audit for a multi-city law firm: baseline 25 out of 100
The firm asked a simple question: when someone asks ChatGPT or Perplexity for a lawyer in their field and city, why are we not mentioned?
We ran their buyers’ questions across ChatGPT, Perplexity and Google AI Overviews, recorded every answer, and scored the website on the four things the engines reward: evidence, structure, authority and crawlability. The baseline came out at 25 out of 100. Most pages opened with slogans, carried no schema, and offered nothing a model could quote.
They received a 30/60/90-day plan: front-loaded facts on every service page, first-party numbers, LegalService and Person schema, FAQ markup for the questions clients ask, and third-party proof surfaced on the page where a model can read it.
Baseline AI-visibility score before any work
Scored dimensions: evidence, structure, authority, crawlability
Engines tested: ChatGPT, Perplexity, AI Overviews
Phased plan with owners and checks
How a GEO engagement runs
Baseline first, then fixes, then a monthly re-measure. The same data every time, so you can see the needle move.
Prompt set and baseline
We write 30 to 60 prompts your buyers would actually type, run them across ChatGPT, Perplexity, Gemini and Google AI Overviews in your markets, and record who gets cited. Your score and your competitors’ scores come from the same run.
Site and entity fixes
Rewrite openings, add numbers, implement schema, fix names and addresses across the web, open the right crawlers, and publish the question pages the engines are missing.
Authority work
Reviews, listings, expert quotes, guest articles and data pieces that other sites cite, because being mentioned elsewhere is half of being cited.
Monthly re-measure
The same prompt set, re-run each month. You get citations gained and lost, which pages were quoted, and the next month’s fixed list of deliverables.
GEO is not a trick. It is making your site the best source on the subject, in a form a machine can quote.
Google’s own guidance for AI features says there are no AI-specific technical requirements beyond being indexed and eligible for a snippet, and that helpful, people-first content is what the features draw on. We work to that standard, and we don’t promise #1 rankings or guaranteed citations.
Who buys GEO
Shopify and D2C brands whose products get recommended by name in AI answers. Law, finance and consulting firms whose clients ask AI for a shortlist. SaaS and B2B companies in comparison searches. Anyone who has watched organic clicks fall while impressions stayed flat. Related: our SEO, AEO and GEO services, AEO, and the guides to what GEO is, measuring AI visibility and robots.txt for AI crawlers.
What it costs
The baseline audit is a fixed price scaled by the number of prompts and markets. Fixes are quoted as a fixed project. Ongoing GEO is a monthly plan with a fixed deliverables list and the monthly re-measure included. Start with the free visibility check if you want to see the method before paying for anything.
Questions about generative engine optimisation
What is generative engine optimisation (GEO)?
GEO is the practice of making AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention and cite your brand when they answer a user’s question. It covers how your content is written, structured and marked up, how consistently your entity is described across the web, and how much third-party authority supports you.
Is GEO different from SEO?
They share a foundation: indexed pages, clear structure, schema, authority. SEO aims at a ranking position; GEO aims at being quoted inside a generated answer. Good GEO never damages SEO, and most GEO fixes improve classic rankings too.
How do you measure GEO results?
With a fixed prompt set run across the engines every month. We record whether you are cited, how you are described, which page was quoted and which competitors appear. The score is comparable month to month because the prompts and the method do not change.
Can you guarantee that ChatGPT will recommend us?
No. The engines decide. We guarantee the baseline, the fixes and honest monthly reporting, and we show what moved on real projects.
Does GEO work for Shopify stores?
Yes, with extra work on product and collection pages: Product schema with offers and reviews, buying-guide content that answers comparison questions, and clean canonical URLs so the engines quote one version of each product.
How long until AI engines cite a brand?
Perplexity and ChatGPT search can reflect site changes within days to a few weeks because they retrieve live pages; Google AI Overviews follow Google’s index and authority signals, which take longer. Expect first movement in 30 to 60 days and meaningful change over a quarter.
See how the AI engines describe you today.
Free three-point check within two working days. No call, no deck.