SEO, AEO and GEO: found on Google, cited by AI search.
Technical audits, content that answers the question, and the structure that makes ChatGPT, Perplexity and Google AI Overviews cite your brand instead of a competitor.
Three disciplines, one audit
- SEO: technical and contentCrawling, indexing, Core Web Vitals, structured data, canonicals, hreflang and internal links. Then keyword research and content plans for the pages that should rank.
- AEO: answer engine optimisationPages written so a question gets a direct, quotable answer in the first lines, backed by FAQ schema, so featured snippets and voice assistants pick you.
- GEO: generative engine optimisationHow ChatGPT, Perplexity, Gemini and Google AI Overviews describe your brand today, why they are not citing you, and the evidence, structure and schema changes that make them.
- Shopify-specific fixesDuplicate product URLs from collections, filter and tag pages, thin collection pages, international hreflang and the theme-level issues that generic audits miss.
- Content productionService pages, collection copy and blog articles written against a keyword and a reader, with reviewer schema and internal links from the start.
- MeasurementSearch Console and GA4 set up with lead tracking, so the before and after sits in your account, not in our slides.
Case study
SEO rebuild of a 73-page services website
A services website had thin pages and a slow homepage. Service pages ran to about 290 words each; six blog posts had been published in total.
We audited it, then fixed it. Service pages were expanded to between 1,250 and 2,100 words with FAQ schema and reviewer schema on every URL. Orphan pages and broken internal links were removed. The homepage went from 489 ms and 11 requests to 197 ms and 3 requests. The blog grew from 6 to 56 keyword-led articles, and GA4 lead tracking was set up.
What we do not claim for this site: ranking or traffic numbers. Search Console was not connected when the work started, so there is no honest before-and-after on clicks yet. The figures below are what we measured.
Homepage load, 11 requests down to 3
Blog articles, each written against a keyword
Words per service page, from about 290
Pages with FAQ and reviewer schema, no orphans
What a monthly SEO plan looks like in Search Console
A client website where we run the SEO month to month. The numbers are read from the client’s own Google Search Console property for the last three months, which is how every retainer is reported. The client is not named until they agree to be shown.
Clicks from Google in the last three months
Impressions in Google results, same period
Second case study
AI search (GEO) audit for a multi-city law firm
The question the firm asked: how do ChatGPT, Perplexity and Google AI Overviews describe us, and why are they not citing us?
We scored the site on four things AI systems reward: evidence, structure, authority and crawlability. The baseline came out at 25 out of 100.
The firm received a 30/60/90-day plan: front-loaded facts on every page, first-party numbers instead of adjectives, LegalService and Person schema, FAQ markup, and third-party proof surfaced on the page where a model can read it.
How an SEO engagement runs
An audit first, always. Then either a fixed-price fix list or a monthly plan.
Audit with a ranked fix list
Technical, content and AI-search checks, delivered as a list ordered by impact so you know what to do first even if you never hire us again.
Fixes that ship
We implement the top items ourselves: schema, speed, canonicals, redirects, rewritten pages. Each one is checked live, not handed over as a recommendation.
Content against a plan
Keyword and question research turned into a calendar. Every article has a target query, a reader and internal links planned before it is written.
Monthly reporting from your accounts
Search Console clicks and positions, GA4 leads, and the list of what shipped that month. Fixed deliverables, no vague hours.
We don’t promise #1 rankings.
Google’s own guidance warns against anyone who guarantees rankings. We promise a clear audit, fixes that actually ship, and reporting from your own Google Search Console data.
Questions about SEO, AEO and GEO
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranked in classic search results. AEO (answer engine optimisation) gets a direct answer from your page pulled into featured snippets and voice assistants. GEO (generative engine optimisation) gets your brand cited inside AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. They share a foundation: clear facts, good structure, schema and authority.
Can you guarantee a #1 ranking?
No, and we say so on every page. Rankings depend on competitors, Google’s algorithm and your own authority, none of which we control. We guarantee the audit, the fixes and honest reporting from your own data.
How do you measure AI search visibility?
We run a fixed set of prompts that your buyers would ask across ChatGPT, Perplexity and Google AI Overviews, record whether and how you are cited, and score the site on evidence, structure, authority and crawlability. The law-firm audit above started at 25 out of 100 on that scale.
Do you work on Shopify stores or only WordPress sites?
Both. Our two published SEO case studies are WordPress sites; the Shopify-specific checks (duplicate product URLs, filter pages, thin collections, hreflang) are part of every Shopify audit we run.
What does an SEO audit cost and how long does it take?
Audits are fixed price, scaled by the number of pages crawled and whether the AI-search check is included. Small sites take about three days; large stores about two weeks. Ask for a quote through the contact page.
What is in a monthly SEO plan?
A fixed list each month: technical fixes shipped, pages rewritten, articles published, schema added, and a report from your Search Console and GA4. You see the list before the month starts.