Work, with the numbers we actually measured.
Six projects across Shopify, SEO, AI search and software, then a design showcase. Clients are anonymised until they have agreed to be named; the figures are not.
44products live in under a week
Instagram-only saree label to a custom Shopify store
A designer saree label sold only through Instagram DMs. We built a custom theme on Dawn with an arched motif taken from their brand, turned their posts into 44 named and priced products in curated collections, and made the phone the first screen: full-width gallery, sticky add-to-cart bar, one-tap WhatsApp ordering, and a cart that shows progress to the brand’s free gift. Delivered in under a week.
25out of 100 at baseline
AI search visibility audit for a multi-city law firm
How did ChatGPT, Perplexity and Google AI Overviews describe the firm, and why were they not citing it? We scored the site on evidence, structure, authority and crawlability, then delivered a 30/60/90-day plan: front-loaded facts, first-party numbers, LegalService and Person schema, FAQ markup, and third-party proof surfaced on the page.
489 197ms homepage load, from 489 ms
Technical and content SEO for a 73-page services website
Thin pages and slow loading. Service pages expanded from about 290 words to 1,250 to 2,100 with FAQ schema, reviewer schema on every URL, no orphan pages and no broken internal links; homepage cut from 489 ms and 11 requests to 197 ms and 3; blog grown from 6 to 56 keyword-led articles; GA4 lead tracking set up. Ranking and traffic numbers are not claimed: Search Console was not connected at the start.
GSTby place of supply, every order
LedgerBridge: Shopify orders into Tally Prime
Indian Shopify stores lose hours re-typing orders into Tally and matching gateway payouts by hand. LedgerBridge works out GST on every order by place of supply, posts orders and refunds to Tally Prime as balanced vouchers, matches Razorpay settlements to orders and bank entries, and produces GSTR-1 data. Mismatches go to an exceptions queue. Supports Tally Prime and Razorpay; production-tested, not yet live with a merchant.
APIof its own, on an open-source core
A white-label CRM built on an open-source core
A CRM a business can offer under its own brand without per-seat licences or vendor lock-in. We started from an open-source core for the data model, permissions and UI, added a separate API layer for integrations and customers, and made branding, pipelines, fields and reports configurable. The client owns the code and chooses the hosting.
104.8KGoogle clicks in the last three months
Monthly SEO for a client website: 934.4K impressions, 104.8K clicks
A client site where we run the SEO month to month. Over the last three months Google Search Console shows 934.4K impressions and 104.8K clicks. The figures are read from the client’s own Search Console property, which is how we report on every retainer. The client is not named here; the sector and the before-and-after will be added once they agree to be shown.
Design showcase
Product UI, branding, print and packaging from our design practice, BLACKOUT X. Concept and client work; names withheld where a client has not agreed to be shown.
Design runs in five steps: research and discovery, define and strategy, wireframing and UX, UI and visual identity, presentation design.
What is not on this page yet.
Before-and-after clicks for the 73-page rebuild and the law-firm audit: Search Console was connected after those projects started, so there is no honest comparison to show yet. When there is, it goes here, taken from the clients’ own accounts. Shopify Markets setups and platform migrations are services we offer, not past work we claim.