Insights
What is changing in search and ecommerce, explained plainly, with the numbers and the sources. Shopify, SEO, AEO, GEO and automation.
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How to measure AI search visibility: a prompt-set method that works
Build a fixed prompt set, run it the same way every month, track five numbers, score four dimensions, and connect it to traffic.
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robots.txt for AI crawlers: which bots to allow if you want to be cited
OAI-SearchBot, GPTBot, PerplexityBot, Google-Extended, ClaudeBot and the rest: what each does, a sensible robots.txt, and where hidden blocks live.
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WhatsApp automation for ecommerce in 2026: what to build and the new rules
Per-message pricing, the 24-hour window, Meta’s 2026 AI policy, seven automations worth building first, and where an AI assistant must hand over.
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Building an Arabic Shopify store for the UAE and Saudi Arabia
Right-to-left layouts, Arabic content, Shopify Payments, Tabby and Tamara, 5% VAT, the e-invoicing timeline, and delivery details Gulf shoppers expect.
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WooCommerce to Shopify migration without losing SEO: a step-by-step plan
Why every URL changes, how to inventory what ranks, what data moves and how, the redirect rules we follow, and the first 30 days after launch.
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Shopify Markets explained: selling internationally from India and the UAE
What Markets does, the multi-currency limit Indian merchants hit, a three-market setup step by step, and the export paperwork alongside it.
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Shopify to Tally Prime: posting orders, refunds and payouts correctly
The ledgers to create, how each order, refund, Razorpay payout and COD remittance should land in Tally, and the three ways to import.
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Shopify GST setup in India after GST 2.0: rates, settings and invoices
Registration, the new 5% and 18% slabs, the Rs 2,500 apparel test, Shopify tax settings that actually work, and the invoices Shopify does not make.
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Shopify SEO checklist for 2026: India and international
Duplicate URLs, thin collections, tag pages, app bloat, the schema Shopify does not add, and the extra items for India and multi-country stores.
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How to get cited in AI Overviews, ChatGPT and Perplexity: 12 checks
The twelve-point list we run on every AI-visibility audit, with the evidence behind each item.
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AEO vs SEO vs GEO: which one do you actually need?
Three acronyms, one foundation, different jobs. A comparison table and a decision table for brands.
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What is generative engine optimisation (GEO)? A plain guide for 2026
How AI answer engines choose their sources, the four things they reward, and a nine-point checklist to start with.